Marketing
Marketing Manager resume example
Campaign work with the spend beside the result, because one without the other means nothing.
Invented for this page. The name, the employers and every number in it are made up — a real resume is somebody’s personal data and is not ours to publish.
Elena Vasquez
elena.vasquez@example.com | (512) 555-0197 | Austin, TX
Summary
Growth marketer running acquisition and lifecycle for a $9M ARR B2B product. Most recently cut blended cost per acquisition from $310 to $185 while doubling monthly signups.
Experience
Marketing Manager
May 2022 – Present
Fernbrook Software, Austin, TX
Cut blended cost per acquisition from $310 to $185 on a $70,000 monthly budget by shifting spend from display to paid search.
Doubled monthly trial signups from 900 to 1,850 in 3 quarters without increasing total spend.
Raised trial-to-paid conversion from 9% to 14% by rebuilding the 6-email onboarding sequence around one action.
Ended a $12,000-a-month sponsorship channel after a 4-month holdout test showed no measurable lift.
Demand Generation Specialist
Aug 2019 – Apr 2022
Kestrel Analytics, Austin, TX
Grew organic sessions from 22,000 to 61,000 a month by publishing 40 pages targeted at one query each.
Built the first attribution model in the company, which reallocated 30% of budget away from two channels.
Education
BS, Marketing
Aug 2015 – May 2019
University of Texas at Austin, Austin, TX, 3.7 GPA
Skills
Channels: Paid search, Lifecycle email, SEO, Partnerships
Tools: HubSpot, Google Ads, GA4, Looker, SQL
Why it is written this way
A result without its spend is not a result
“Grew signups 40%” is unreadable on its own — on what budget, from what base? Naming both is what turns a claim into evidence, and it is what a marketing director will ask first.
Channels are named, not implied
“Multi-channel campaigns” tells a reader nothing. Paid search, lifecycle email and partnerships are three different jobs, and the resume should say which of them this person actually did.
One bullet is about something that was stopped
Killing a channel that was not paying back is a marketing decision, and a rarer one to be able to point at than another launch.
Shapes to fill in
Each blank is yours to complete. These are the same scaffolds the builder offers for this occupation — none of them says anything until you fill it in, which is what keeps them useful rather than a lie somebody else wrote.
Made something faster or cheaper
- Cut ___ from ___ to ___ by ___
- Reduced ___ by ___% by ___
- Removed ___ from ___, saving ___ per ___
- Automated ___, taking it from ___ of manual work to ___
Shipped something
- Shipped ___, used by ___
- Built ___ that ___, replacing ___
- Launched ___ in ___, ___ ahead of ___
- Delivered ___ across ___ with ___
Handled scale or volume
- Operated ___ serving ___ ___ a ___
- Scaled ___ from ___ to ___ without ___
- Managed ___ worth ___ across ___
- Processed ___ ___ per ___ at ___ accuracy
Also called
Account Supervisor · Brand Manager · Business Developer · Business Development Director · Business Development Manager · Category Manager · Channel Manager · Commercial Director · Commercial Lines Manager · Digital Marketing Manager
From the O*NET occupation database. Worth checking which of these a posting uses, because that is the wording its keyword search will be built on.
What a parser reads from this resume
This is the actual plain-text output for the document above — the same text an applicant tracking system extracts, and the same text this app hands you when you download the .txt. Nothing is lost between the page and the parser, which is the whole argument for a single column of real text.
Elena Vasquez elena.vasquez@example.com | (512) 555-0197 | Austin, TX SUMMARY Growth marketer running acquisition and lifecycle for a $9M ARR B2B product. Most recently cut blended cost per acquisition from $310 to $185 while doubling monthly signups. EXPERIENCE Marketing Manager | May 2022 - Present Fernbrook Software, Austin, TX - Cut blended cost per acquisition from $310 to $185 on a $70,000 monthly budget by shifting spend from display to paid search. - Doubled monthly trial signups from 900 to 1,850 in 3 quarters without increasing total spend. - Raised trial-to-paid conversion from 9% to 14% by rebuilding the 6-email onboarding sequence around one action. - Ended a $12,000-a-month sponsorship channel after a 4-month holdout test showed no measurable lift. Demand Generation Specialist | Aug 2019 - Apr 2022 Kestrel Analytics, Austin, TX - Grew organic sessions from 22,000 to 61,000 a month by publishing 40 pages targeted at one query each. - Built the first attribution model in the company, which reallocated 30% of budget away from two channels. EDUCATION BS, Marketing | Aug 2015 - May 2019 University of Texas at Austin, Austin, TX, 3.7 GPA SKILLS Channels: Paid search, Lifecycle email, SEO, Partnerships Tools: HubSpot, Google Ads, GA4, Looker, SQL