Digital Marketing Executive resume example
A digital marketing executive two years into a direct-to-consumer brand — paid search, Meta ads and SEO, written as the cost, return and traffic numbers a growth lead reviews every week.
Invented for this page. The name, the employers and every number in it are made up — a real resume is somebody’s personal data and is not ours to publish.
Written for applications in India. The notes say what to change when applying abroad.
Updated
Aditi Sharma
aditi@example.com | +91 22 5555 0164 | Mumbai, India
Summary
Digital marketing executive with two years at a direct-to-consumer skincare brand, running Google Ads, Meta ads and SEO on a monthly budget of ₹18 lakh.
Experience
Digital Marketing Executive
Apr 2024 – Present
Kesar & Co. Skincare, Mumbai, India
Raised return on ad spend on Google Shopping from 2.1 to 3.4 by regrouping 40 product groups by margin instead of category.
Cut Meta cost per purchase from ₹610 to ₹380 by testing 24 new creatives a month and pausing any that missed target within 4 days.
Grew organic sessions from 18,000 to 52,000 a month in a year by publishing 30 ingredient guides written for queries customers already searched.
Digital Marketing Intern
Oct 2023 – Mar 2024
Brightlane Media, Mumbai, India
Built weekly performance dashboards in Looker Studio for 6 clients, replacing a manual report that took 5 hours a week.
Education
BMS, Marketing
Aug 2020 – May 2023
Western Suburbs College of Commerce, Mumbai, India, 8.2 CGPA
Skills
Channels: Google Ads, Meta Ads Manager, SEO, Email marketing
Tools: Google Analytics 4, Looker Studio, Shopify, Semrush
Why it is written this way
Every channel carries its own number
Return on ad spend for Shopping, cost per purchase for Meta, organic sessions for SEO: each bullet uses the measure its channel is judged on, so a reader can compare like with like.
No vanity metrics
Impressions, reach and follower counts are left out. A reader cannot tell what they were worth, and an interviewer will ask what they turned into.
Budgets in lakh, as the brand reports them
An Indian D2C team speaks in lakh a month, and written that way the budget reads as fluent. For an application abroad, convert it to the local currency at the rate of the time.
The tools are named where they were used
Google Ads, Meta Ads Manager, GA4 and Looker Studio appear in the bullets as well as the skills list, so each claim in the list has a sentence behind it.
Shapes to fill in
Each blank is yours to complete. These are the same scaffolds the builder offers for this occupation — none of them says anything until you fill it in, which is what keeps them useful rather than a lie somebody else wrote.
Made something faster or cheaper
- Cut ___ from ___ to ___ by ___
- Reduced ___ by ___% by ___
- Removed ___ from ___, saving ___ per ___
- Automated ___, taking it from ___ of manual work to ___
Shipped something
- Shipped ___, used by ___
- Built ___ that ___, replacing ___
- Launched ___ in ___, ___ ahead of ___
- Delivered ___ across ___ with ___
Handled scale or volume
- Operated ___ serving ___ ___ a ___
- Scaled ___ from ___ to ___ without ___
- Managed ___ worth ___ across ___
- Processed ___ ___ per ___ at ___ accuracy
Also called
Customer Experience Strategist · Digital Marketer · Digital Marketing Strategist · Digital Media Planner · Digital Strategist · E-commerce Strategist · Electronic Commerce Specialist (E-Commerce Specialist) · Experience Planning Strategist · Experience Strategist · HTML Developer (HyperText Markup Language Developer)
From the O*NET occupation database. Worth checking which of these a posting uses, because that is the wording its keyword search will be built on.
What a parser reads from this resume
This is the actual plain-text output for the document above — the same text an applicant tracking system extracts, and the same text this app hands you when you download the .txt. Nothing is lost between the page and the parser, which is the whole argument for a single column of real text.
Aditi Sharma aditi@example.com | +91 22 5555 0164 | Mumbai, India SUMMARY Digital marketing executive with two years at a direct-to-consumer skincare brand, running Google Ads, Meta ads and SEO on a monthly budget of ₹18 lakh. EXPERIENCE Digital Marketing Executive | Apr 2024 - Present Kesar & Co. Skincare, Mumbai, India - Raised return on ad spend on Google Shopping from 2.1 to 3.4 by regrouping 40 product groups by margin instead of category. - Cut Meta cost per purchase from ₹610 to ₹380 by testing 24 new creatives a month and pausing any that missed target within 4 days. - Grew organic sessions from 18,000 to 52,000 a month in a year by publishing 30 ingredient guides written for queries customers already searched. Digital Marketing Intern | Oct 2023 - Mar 2024 Brightlane Media, Mumbai, India - Built weekly performance dashboards in Looker Studio for 6 clients, replacing a manual report that took 5 hours a week. EDUCATION BMS, Marketing | Aug 2020 - May 2023 Western Suburbs College of Commerce, Mumbai, India, 8.2 CGPA SKILLS Channels: Google Ads, Meta Ads Manager, SEO, Email marketing Tools: Google Analytics 4, Looker Studio, Shopify, Semrush
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Guides that apply
CV, resume or biodata: which one an employer means
Three words used almost interchangeably in India, with different meanings abroad — and the one document most private employers actually want.
How to put a number on a bullet when you do not have one
The advice is always “quantify your achievements”. Here is what to do when the number is not written down anywhere.